Online styling service Stitch Fix is about to IPO. Is the company picking up new customers and more importantly, retaining them? Here’s what our data shows.
- Although Stitch Fix’s new customer acquisition growth has slowed since early 2016, the overall customer base continues to show healthy growth
- Customer retention has remained consistent over the last 18 months
- Across 69 apparel and department store retailers, Stitch Fix customers spend 19% of their wallet at Stitch Fix, followed by Nordstrom, Kohl’s, Macy’s and TJ Maxx
- Stitch Fix is dominating market share vs. Nordstrom’s HauteLook and Trunk Club