Earnest Analytics

Better Decisions with Earnest Analytics Data

90%

Revenue surprise accuracy

180M+

Included accounts

12

Representative datasets

1-day

Minimum transaction lag

How Earnest helps

Investors

Investors use data from Earnest Analytics to cut through opinions and quantify customer trends, revenue growth, and market share changes using real customer data.

Companies

Business leaders turn to real shopper data from Earnest Analytics to track customer behavior, benchmark competitor performance, and track market trends.

Consultants

Management, strategy, and marketing consultants need both a 10,000-foot view and detailed company knowledge to effect change. Earnest Analytics has the answers.

Trusted By

Sourcing

Find the right data for your questions.

In our connected world, there are thousands of unique data sources with varying levels of quality and reliability. Earnest only works with partners who follow the industry’s highest standards for accuracy, trustworthiness, and compliance.

Normalization

Eliminate noise from outliers and churn.

Even with the right source, anomalies in the data can lead to false conclusions. Earnest AI, our proprietary machine learning methodology, transforms raw data so you can extract signals from the noise.

Classification & Validation

Layer analyst context on top of clean data.

Normalized inputs bring us closer to the truth, but algorithms alone can’t tell the full story. Analysts at Earnest are industry experts who validate data against reported results and can course correct when data deviates from expectations because they understand the big picture.

Action

Get to the (data) point.

Distilling terabytes into takeaways requires significant resources and time. Earnest accelerates your speed to insight through our curated analytics platform, Dash. We believe alternative data research should work for you, not the other way around.

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Trusted by the world's largest companies & hedge funds.

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“Top notch and unique analysis! Data is often a limiting factor. So we want to make sure we have the best data out there to give us the timely figures to provide the best, most up to date picture we can.”

Thomas Bailey

Executive Director, Consumer Foods, Rabobank

“They add a lot more value than just the data. They actually have analysts keeping track of what might be skewing the data – it’s not just the numbers, it’s the context.”

Anonymous

Long/Short fund manager

“Earnest's row-level data allows me to create custom cohorts of consumers based on brand preference, income, and home location, enabling a wide range of valuable use cases and insights — customer retention trends, the financial impact of key events and actions, revenue forecasting, and much more.”

Dan McCarthy

Assistant Professor of Marketing at Emory & Co-founder of Theta

"Hungryroot has the best customer retention in the industry (and it has improved 50% over the past two years). The average customer spends more than $1,000 in their first year with the service – 50% higher than other leading online services based on data from Earnest Analytics."

Hungryroot

2023 Financial Results

"We have been working for years with Earnest Analytics as an industry benchmark. Both to help us understand our revenue, traffic, and ticket performance in the context of peers operating similar models. As well to assess consumer trend health by DMA for any beach-head new builds and or M&A pre purchase to help our broader due diligence about potential operating environments."

Sizzling Platter

"Through our partnership with Earnest Analytics, we have visibility into consumer shopping preferences and key market trends. The immediacy of data insights has provided tremendous value for our product and marketing teams as we no longer need to rely on quarterly press releases to get a pulse on the competitive landscape. This allows us to make adjustments in real time to our merchandising and marketing plans."

SPARC Group

"Building the Tecovas brand by looking at the rich heritage of Western through a modern lens has set us apart from the very beginning. To continue this philosophy, we are looking for insights partners that can enable & provide a similar lens. Earnest provides near real-time data that allows us to benchmark ourselves against the marketplace and study our consumers' behaviors and purchasing habits – both of which have helped us refine our strategy and make more informed decisions."

Tecovas

Consumer Insights Department