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Unleash the power of

  • credit card data

  • debit card data

  • consumer goods data

  • web pricing data

  • demographic data

  • homebuilder data

  • auto reseller data

  • medical procedure data

  • prescription drug data

  • mobile location data

AI-powered earnings predictions, competitive benchmarking, and customer insights from investment-grade data and expert analysts.

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Better Decisions Through Data

90%

Revenue surprise accuracy

180M+

Included accounts

11

Representative datasets

1-day

Minimum transaction lag

How we help

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Investors

Investors use alternative data to cut through opinions and quantify customer trends, revenue growth, and market share changes using real customer data.

Companies

Access to qualitative net promoter scores (NPS) studies, small focus groups, and patchy data to inform strategists, marketers, and other corporate decision makers.

Consultants

Management, strategy, and marketing consultants need both a 10,000-foot view and detailed company knowledge to effect change.

Trusted By

    • Sourcing

    Find the right data for your questions.

    In our connected world, there are thousands of unique data sources with varying levels of quality and reliability. Earnest only works with partners who follow the industry’s highest standards for accuracy, trustworthiness, and compliance.

    Normalization

    Eliminate noise from outliers and churn.

    Even with the right source, anomalies in the data can lead to false conclusions. Earnest AI, our proprietary machine learning methodology, transforms raw data so you can extract signals from the noise.

    Classification & Validation

    Layer analyst context on top of clean data.

    Normalized inputs bring us closer to the truth, but algorithms alone can’t tell the full story. Analysts at Earnest are industry experts who validate data against reported results and can course correct when data deviates from expectations because they understand the big picture.

    Action

    Get to the (data) point.

    Distilling terabytes into takeaways requires significant resources and time. Earnest accelerates your speed to insight through our curated analytics platform, Dash. We believe alternative data research should work for you, not the other way around.

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    Trusted by the world's largest companies & hedge funds.

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    “Top notch and unique analysis! Data is often a limiting factor. So we want to make sure we have the best data out there to give us the timely figures to provide the best, most up to date picture we can.”

    Thomas Bailey

    Executive Director, Consumer Foods, Rabobank

    “They add a lot more value than just the data. They actually have analysts keeping track of what might be skewing the data – it’s not just the numbers, it’s the context.”

    Anonymous

    Long/Short fund manager

    “Earnest's row-level data allows me to create custom cohorts of consumers based on brand preference, income, and home location, enabling a wide range of valuable use cases and insights — customer retention trends, the financial impact of key events and actions, revenue forecasting, and much more.”

    Dan McCarthy

    Assistant Professor of Marketing at Emory & Co-founder of Theta

    "Hungryroot has the best customer retention in the industry (and it has improved 50% over the past two years). The average customer spends more than $1,000 in their first year with the service – 50% higher than other leading online services based on data from Earnest Analytics."

    Hungryroot

    2023 Financial Results

    Kevin Carson Headshot

    “Turning data into action requires analysts who can apply a deep business understanding to the numbers.”

    Kevin Carson
    FOUNDER & CEO

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    Insights and Press

    Expedia’s travel share stabilizes as online booking platform growth offsets VRBO weakness

    Published

    Significant number of ex-Mounjaro patients switch to Ozempic 

    Published

    Supreme customers pull back on apparel spending; brand is sold to Luxottica

    Published

    Darden’s Chuy acquisition adds Mexican food to target younger eaters 

    Published

    TikTok Shop spending spikes during ‘Deals for You Days,’ gains on Shein

    Published

    Barriers to GLP1 access drive higher telehealth use by patients living with…

    Published

    Planet Fitness sees first ticket increase in years for new customers as…

    Published

    Cruises outperform Air Travel, Lodging as travel industry turns to discounts 

    Published

    Saks’ Neiman Marcus acquisition opens door to new luxury shoppers

    Published

    Seattle’s delivery wage increase may explain overall restaurant sales decline

    Published

    Levi’s DTC focus attracting higher income shoppers

    Published

    Tesla self-driving subscriptions increase on price cut amid EV sales slowdown

    Published
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