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Unleash the power of

  • credit card data

  • debit card data

  • consumer goods data

  • web pricing data

  • demographic data

  • homebuilder data

  • auto reseller data

  • medical procedure data

  • prescription drug data

  • mobile location data

AI-powered earnings predictions, competitive benchmarking, and customer insights from investment-grade data and expert analysts.

How we help

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Financial analysts’ inboxes are awash with qualitative studies, management commentary, and analyst takes. Investors use alternative data to cut through opinions and quantify customer trends, revenue growth, and market share changes using real customer data.

  • Company Screening
  • Earnings Predictions
  • Valuation
  • Company Health
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Alternative data offers an alternative to qualitative net promoter scores (NPS), extensive consulting studies, small focus groups, and patchy syndicated data to inform strategists, marketers, and other corporate decision makers on their toughest questions.

  • Competitive Benchmarking
  • Market Share
  • Customer Behavior
  • Macro Consumer Economy
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Management, strategy, and marketing consultants need both a 10,000-foot view and detailed company knowledge to effect change. Alternative data contextualizes entire industries, while quickly drilling down into the differences that separate individual players.

  • Industry & Company Context
  • Macro Trends
  • Company KPI Tracking
  • Thought Leadership
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Trusted By

  • Sourcing

    Find the right data for your questions.

    In our connected world, there are thousands of unique data sources with varying levels of quality and reliability. Earnest only works with partners who follow the industry’s highest standards for accuracy, trustworthiness, and compliance.


    Eliminate noise from outliers and churn.

    Even with the right source, anomalies in the data can lead to false conclusions. Earnest AI, our proprietary machine learning methodology, transforms raw data so you can extract signals from the noise.

    Classification & Validation

    Layer analyst context on top of clean data.

    Normalized inputs bring us closer to the truth, but algorithms alone can’t tell the full story. Analysts at Earnest are industry experts who validate data against reported results and can course correct when data deviates from expectations because they understand the big picture.


    Get to the (data) point.

    Distilling terabytes into takeaways requires significant resources and time. Earnest accelerates your speed to insight through our curated analytics platform, Dash. We believe alternative data research should work for you, not the other way around.

    Start for free

    Trusted by the world's largest hedge funds & asset managers.

    “Top notch and unique analysis! Data is often a limiting factor. So we want to make sure we have the best data out there to give us the timely figures to provide the best, most up to date picture we can.”

    Thomas Bailey

    Executive Director, Consumer Foods, Rabobank

    “They add a lot more value than just the data. They actually have analysts keeping track of what might be skewing the data – it’s not just the numbers, it’s the context.”


    Long/Short fund manager

    “Earnest's row-level data allows me to create custom cohorts of consumers based on brand preference, income, and home location, enabling a wide range of valuable use cases and insights — customer retention trends, the financial impact of key events and actions, revenue forecasting, and much more.”

    Dan McCarthy

    Assistant Professor of Marketing at Emory & Co-founder of Theta

    Insights from people. Not just machines.

    Kevin Carson Headshot

    Kevin Carson

    Founder & CEO

    Tom Burke Headshot

    Tom Burke

    Datasets Analytics Director

    Pingyi Zhu Headshot

    Pingyi Zhu

    Senior Data Analyst

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    Dan Tuchman

    Covering Analyst Team Director

    “Turning data into action requires analysts who can apply a deep business understanding to the numbers.”

    Kevin Carson

    Get an Earnest expert on your team