Only 5%+ of Tinder users also use parent Match Group’s other platforms Hinge and Match.com, according to Earnest credit card data. However, 30% of Tinder users are on the competitor Bumble as of June 2023, up from 25% in June 2022.
Bumble’s strategy as an app where women generally make the first decision to move more closely resembles Hinge’s strategy as the dating app that is “designed to be deleted.” The 5-point acceleration in user overlap over the past 12 months could suggest Bumble is increasingly becoming a competitor to Tinder in the saturated dating app market.
