ChatGPT users most likely to pay for Anthropic among AI Tools
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ChatGPT subscribers are most likely to also have subscribed to Anthropic–they are 28.7 times more likely to subscribe to Anthropic than the general population and account for over half of all Anthropic users. Aside from Anthropic, ChatGPT users (either before or during their time using ChatGPT) are also more likely to have used Leonardo.ai (24.2x), RunwayML (23.9x), Beautiful.ai (19.9x) and Jasper AI (17.1x). This high overlap suggests either a high possibility that ChatGPT disrupts their wallet share or that these products are differentiated enough that they can live alongside ChatGPT in customers’ wallets.
ChatGPT customers are least likely to use Looka, Try It On AI, Wordtune, and Speechify, suggesting that these services could be the safest from disruption from ChatGPT.
ChatGPT users pay for GitHub, Zapier, Midjourney, Twilio among Digital Services
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Outside of AI Tools, ChatGPT customers tend to spend much more on Digital Services than the average consumer. This suggests that most ChatGPT customers are heavy tech users–likely for work–and not necessarily casual AI users. ChatGPT subscribers are most likely to also have subscribed to code management platform Github–they are 21.3 times more likely to subscribe to Github than the general population. Additionally, ChatGPT users are also more likely to have paid for web service integration Zapier (17.0x), AI image generator Midjourney (15.8x), communications tools provider Twilio (14.2x) and cloud platform Heroku (14.1x).
Despite not being meaningfully more likely than the general public to pay for the services, 52% of ChatGPT customers also paid for Microsoft, 33% paid for Google One, and 31% paid for Adobe.
