Earnest Analytics Scanner Consumer Packaged Goods (CPG) Data

Unpack CGP Trends

Our Datasets background


Track share of shelf, predict revenue surprises, and drill down into brand and category level performance by household demography across thousands of brands and hundreds of manufacturers.

Scanner Consumer Packaged Goods (CPG) data is sourced from thousands of retail stores and millions of underlying US households across grocery and drugstore chains. Available exclusively to investors.


Geographic Coverage US
Data Type Product
Start Date 2018
Delivery Options AWS S3, BigQuery, Snowflake, Tableau
Data Granularity Aggregate, Row Level
Detail Level Brand, Company, Household, Industry, Product Category

How to Access

Unleash the power of alternative data with Earnest’s product suite

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    Visualize Earnest's aggregated data using Tableau Server online. Users can compare trends across companies, categories, and/or products as well as segment results by geography, channel, and more.

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    Earnest Direct

    Direct Feed is Earnest's row level data product. Users can receive both daily updated raw data as well as transformed data tables including merchant and/or product attributions--all with unlimited flexibility to run customer analyses.