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Earnest Insights
Macro
Consumer Trends 2023: wellness, celebrity brands, and TikTok
April 2023 Earnest Analytics Spend Index
March 2023 Earnest Analytics Spend Index
Turning Gut Instinct into Data Driven Store Expansions with Transaction Data
February 2023 Earnest Analytics Spend Index
Corporate Alt-Data Adoption and the Future of the Data Industry
Early Tax Data Indicate Smaller Refunds; Benefits to Electronics, Apparel, and Beauty...
January 2023 Earnest Analytics Spend Index
COVID’s Long-Term Impact Almost Zero for Most Non-Subscription Retailers
Temu: The Fastest Growing Marketplace You’ve Never Heard Of
December 2022 Earnest Analytics Spend Index
Holiday Spending Slowed as Inflation Hit Lower Earners
November 2022 Earnest Analytics Spend Index
2022 Retail Ranking: Black Friday and Cyber Monday
2022 Holiday Shopping Off to Slow Start
Dollar Stores Winning Low-Income Wallet Share
October 2022 Earnest Analytics Spend Index
September 2022 Earnest Analytics (FKA Earnest Research) Spend Index
Premium brands win as inflation hits low-income back to school shoppers
August 2022 Earnest Analytics (FKA Earnest Research) Spend Index
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How we help
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