Earnest Insights

Our team's latest data-driven research

Unique perspectives on the retail, restaurant, healthcare, and tech landscapes

Discount stores, Off-Price, Fast Fashion see highest growth; suggest trade-downs

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Planet Fitness’ Black Card sign-ups reaccelerate 

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August 2023 Earnest Analytics Spend Index

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Temu takes share of wallet from Dollar General, Dollar Tree customers

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Delivery service adoption may be contagious

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Grocery Outlet woos Albertsons customers

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40% of Forever21 customers cross-shopping at Shein

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Abercrombie brand turnaround resonating well with Millennials

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Early back to school spending favors fast fashion, discount retailers

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Overstock customer ranks swell with Bed Bath & Beyond rebrand

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Savers Makes Inroads with Goodwill, Online Fashion Resellers

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Publix Gains Share of Supermarket Wallet from Kroger

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July 2023 Earnest Analytics Spend Index

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Gen Z outspending older generations on fitness, home goods

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Bumble adding Tinder customers in dating app market

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Kim Kardashian’s Skims grows double digits, defies industry 

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Frontier, Peloton, and Old Navy among More Exposed Brands As Student Loan...

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Temu Sales Surpass Shein in US

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June 2023 Earnest Analytics Spend Index

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Target underperforms Walmart in wake of boycotts

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