With Lululemon announcing its intention to acquire at-home fitness start-up Mirror for $500 million, we took a look at market share among fitness companies.
Clearly, at-home fitness benefitted from COVID related shelter in place orders, led by Peloton, as many traditional gyms paused membership fees during the lockdown.
With gyms recently re-opening, it will be interesting to follow this dynamic and whether more people will continue to work out at home vs. returning to the gym: Lululemon believes so.
