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Earnest Insights
Macroeconomic Trends
January 2024 Earnest Analytics Spend Index
December 2023 Earnest Analytics Spend Index
November 2023 Earnest Analytics Spend Index
October 2023 Earnest Analytics Spend Index
September 2023 Earnest Analytics Spend Index
Paid subscription Jasper AI losing momentum to freemium AI tools like ChatGPT
ChatGPT dominates commercial AI spending
Discount stores, Off-Price, Fast Fashion see highest growth; suggest trade-downs
August 2023 Earnest Analytics Spend Index
July 2023 Earnest Analytics Spend Index
Gen Z outspending older generations on fitness, home goods
June 2023 Earnest Analytics Spend Index
May 2023 Earnest Analytics Spend Index
Tax Data indicates smaller refunds; benefits to Home Furnishing, Sports Gear, Auto...
Starbucks Visits: Return-to-Office Growing in Some Cities, Slowing in Others
January 2023 Earnest Analytics Spend Index
COVID’s Long-Term Impact Almost Zero for Most Non-Subscription Retailers
December 2022 Earnest Analytics Spend Index
Estimating the Long-Term Impact of Major Events: Evidence from COVID-19
November 2022 Earnest Analytics Spend Index
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