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Earnest Insights
Macroeconomic Trends
Discount stores, Off-Price, Fast Fashion see highest growth; suggest trade-downs
August 2023 Earnest Analytics Spend Index
July 2023 Earnest Analytics Spend Index
Gen Z outspending older generations on fitness, home goods
June 2023 Earnest Analytics Spend Index
May 2023 Earnest Analytics Spend Index
Tax Data indicates smaller refunds; benefits to Home Furnishing, Sports Gear, Auto...
Starbucks Visits: Return-to-Office Growing in Some Cities, Slowing in Others
January 2023 Earnest Analytics Spend Index
COVID’s Long-Term Impact Almost Zero for Most Non-Subscription Retailers
December 2022 Earnest Analytics Spend Index
Estimating the Long-Term Impact of Major Events: Evidence from COVID-19
November 2022 Earnest Analytics Spend Index
August 2021 Earnest Analytics (FKA Earnest Research) Spend Index
Californians Spend State Stimulus at Sam’s Club, DoorDash
October 2022 Earnest Analytics Spend Index
Hurricane Ian a retailer challenge, restaurant boon
September 2022 Earnest Analytics (FKA Earnest Research) Spend Index
August 2022 Earnest Analytics (FKA Earnest Research) Spend Index
Athleisure and Fashion Resale buck the back to school spending slump
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