Earnest Insights

Macroeconomic Trends

Earnest Analytics

Discount stores, Off-Price, Fast Fashion see highest growth; suggest trade-downs

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August 2023 Earnest Analytics Spend Index

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July 2023 Earnest Analytics Spend Index

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Gen Z outspending older generations on fitness, home goods

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June 2023 Earnest Analytics Spend Index

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May 2023 Earnest Analytics Spend Index

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Tax Data indicates smaller refunds; benefits to Home Furnishing, Sports Gear, Auto...

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Starbucks Visits: Return-to-Office Growing in Some Cities, Slowing in Others

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January 2023 Earnest Analytics Spend Index

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COVID’s Long-Term Impact Almost Zero for Most Non-Subscription Retailers

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December 2022 Earnest Analytics Spend Index

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  • Macro

Estimating the Long-Term Impact of Major Events: Evidence from COVID-19

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November 2022 Earnest Analytics Spend Index

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  • Macro
Earnest Analytics (FKA Earnest Research) Spend Index Aug 2021

August 2021 Earnest Analytics (FKA Earnest Research) Spend Index

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Californians Spend State Stimulus at Sam’s Club, DoorDash

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October 2022 Earnest Analytics Spend Index

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  • Macro

Hurricane Ian a retailer challenge, restaurant boon

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September 2022 Earnest Analytics (FKA Earnest Research) Spend Index

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  • Macro

August 2022 Earnest Analytics (FKA Earnest Research) Spend Index

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  • Macro

Athleisure and Fashion Resale buck the back to school spending slump

  • Macro
  • Retail
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