Earnest Insights

Gyms

Earnest Analytics

Planet Fitness’ Black Card sign-ups reaccelerate 

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August 2023 Earnest Analytics Spend Index

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July 2023 Earnest Analytics Spend Index

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April 2023 Earnest Analytics Spend Index

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March 2023 Earnest Analytics Spend Index

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Earnest-US Gyms Membership by Income Bracket

High income earners left gyms during the pandemic and haven’t returned

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February 2023 Earnest Analytics Spend Index

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January 2023 Earnest Analytics Spend Index

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December 2022 Earnest Analytics Spend Index

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Estimating the Long-Term Impact of Major Events: Evidence from COVID-19

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November 2022 Earnest Analytics Spend Index

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October 2022 Earnest Analytics Spend Index

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September 2022 Earnest Analytics (FKA Earnest Research) Spend Index

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May 2022 Earnest Analytics (FKA Earnest Research) Spend Index

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April 2022 Earnest Analytics (FKA Earnest Research) Spend Index

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March 2022 Earnest Analytics (FKA Earnest Research) Spend Index

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Peloton is keeping customers, but are they adding enough?

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Will It Work Out for Gyms?

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Dining In, Still Some Reservations

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The (Un)Vaccinated Consumer

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