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Spending data provides a clear picture of sales, transactions, ticket, and customer growth across thousands of public and private companies in real time.
Use spending data to track share of consumer dollars across traditional and DTC retailers by channel or geography. Use scanner data to track share of checkout of CPG vs generic brands.
Companies leverage spend and geolocation data to track new vs repeat customer spend, retention trends across cohorts, and customer lifetime value (CLV) for themselves and competitors.
Macro Consumer Economy
Spending data shows demographic, category, and total consumer spending, ticket, and transaction trends online vs in-store as well as by local geography.